I/OBJECT STORE

Co-founder

I/OBJECT is an online concept store. I co-created the idea and developed the strategic plan. I took care of the marketing and communication aspects, such as the website, copywriting, social media, blog, house style, events and press relations, and I was running the purchasing, sales, customer service and pop-up stores.

I/OBJECT is now part of CLOUDS9000 in Ghent, a total concept that combines the shop with a unique B&B and one of the best coffee bars in town.